It's called 'nature's superfood,' packed with vitamins and providing a natural energy boost. This is pollen that the bees collect from the plants around them and bring back to the hive. Eaten locally (within about 100 mile radius of your home), it is said to aid in helping with allergies. Personally, I like to mix it with yogurt or in a smoothie, but it can also just be eaten right out of the jar. Start with 1/4 tsp per day.